QFO Social Media
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a…
QFO How true is this statement Employee Engagement is something all organizations need but it is tricky to tactically execute
Employee Engagement Is Not A Program The statement that employee engagement is “tricky to tactically execute” contains two…
QFO Frustration
Q: “I get so frustrated with myself on a weekly if not daily basis . Like how can…
The Duality of Hospitality Employees
Spend time in any industry forum or blog where front-line cast members talk to each other and you…
9 Reasons Your Guest Experience Is Built To Fail
Most operators would answer yes if you asked whether they are working to improve their Guest Experience. The…
What Is The Guest Experience
First and most important: you do not define it. The Guest does. The Guest Experience is how a…
QFO What Else Can I Do But Discount
QFO: “Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the…
QFO Making People Care
You do not. That is the entire answer. And it is the answer most operators have never accepted…
Restaurant Marketing Mistakes The McDonalds Trap Killing Independents
Most restaurant marketing mistakes are not the ones you think. The worst one is invisible to the operator…
No Growth
No Growth Two words. That’s the whole diagnosis. Every operator I talk to has a list. Difficult managers.…