Every Body You Throw At A Broken Shift Makes It That Much More Broken
Every body you throw at a broken shift makes it that much more broken. The shift didn't break for lack of hands. It broke because the production model was never designed for the volume, and a broken design leaves only...
He Will Wait For Anything He Understands
The drive-thru Customer will wait for anything he understands and forgive almost nothing he doesn't. The industry's main study times every second of the wait and never records whether anyone explained it.
Margin Is Built, Not Found
Margin is built, not found. It comes from processes that declare their own leaks where they happen and a price the Guest has a reason to pay that he cannot get anywhere else.
The Night Your Guest Started Keeping Score
Your Guest does not leave when the relationship runs out. He starts appraising you the moment he realizes the operation is withdrawing more than it deposits. That is Disearned Trust.
Every Input That Moves Your Margin Has An Owner
You can run a perfect read on a margin problem and hold nothing that changes it. Diagnosis and authority are separate assets. Nine inputs move unit margin, every operation has all nine, and the only variable is whose name is...
The Job That Has No Department
A vendor's ownership map of Burger King measured how often restaurant operators have a named operations executive: 11% at six to twenty units, 34% at twenty-one to fifty, 78% at fifty-one and up. They read it as a sales-motion change....
An Open Letter To Franchisees: What You Actually Own
Part 3 of three. The first two letters read out what a franchisor and an operator each chose. This one is the architecture underneath both: what a franchisee actually owns, what he only rents, and how to design an operation...
It’s the Architecture, Stupid!
Three of the largest restaurant operators in America spent nine years and billions answering one break, every decision was correct, and all three operations are worse off — because a transactional architecture only stocks one class of answer.
Every Read You Own Has A Date On It
Every operating fact has a production date and an expiry date, and yours are the only ones you can know both of. Four of the five sources of knowledge about your restaurant expire. Two of them cannot be purchased at...
The Only Asset Your Competitor Cannot Buy This Afternoon
Every operating part in your building was decided by somebody. The only question that matters is whether that somebody was you.









