Operators often scoff at the idea that the product of Hospitality businesses is a "social product" inasmuch as it's not about the food and eating or the bed and sleeping.
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
Bolting on the latest 'teamwork' thinking is just ridiculously ineffective and misses the actual psychology behind the dynamics of impacting either individual performance or true team development.