How To Read A Free Diagnostic Before You Feed It Your Restaurant
Every operator inbox in this industry now runs the same offer at a higher and higher frequency: the free diagnostic. Free menu audit. Free labor read. Free operations checkup. Free AI-driven benchmarking. Free 15-minute call. Free tool that will “analyze...
Why You Can’t See The Decline You’re Already In
There’s a specific kind of restaurant decline that operators cannot see while it is happening. Not because they aren’t looking. Not because they aren’t smart. Because the mechanism that would let them see it is the same mechanism that is...
You’re Looking Right at It. You Just Can’t See It.
In 1999, researchers at Harvard ran an experiment that changed how we understand human attention.They asked volunteers to watch a video of people passing a basketball and count the passes. While the ball was moving, someone in a full gorilla...
Your Current Business Design Will Eventually Fail — That Is Not A Prediction, It Is A Guarantee
Three Harvard Business School professors wrote something in 1996 that most operators have never heard and need to read twice: “Outward value migration is inevitable. That is why we can guarantee that your current business design will eventually fail.” Not...
You Are Managing Your Restaurant With Tunnel Vision
In the late 1990s, John Seely Brown — chief scientist at Xerox PARC — was trying to explain why most computer interfaces exhausted their users. His illustration was simple and brutal. Take two empty toilet paper tubes. Tape them to...
The Problem With Transactional Thinking
Bain & Co. recently pushed this out.
Best Practices Usually Aren’t
By definition, when you follow best practices, you’re following a well-informed crowd of other operators. You’re standing on the shoulders of others’ experiences and avoiding having to reinvent the wheel and learn everything about how to do a thing from...
