Notes On Loyalty Programs
Loyalty is probably the most abused word in the marketing lexicon and is usually defined using a retail…
Lost Opportunity Cost
Most operators consider the cost-benefit between two (or more) choices they want to consider. The problem lies in how they chose the options being considered and whether or not there were better alternatives.
How Do You Build Volume?
An age old question in Hospitality is still, "How do you build volume?"
Bad Employees Or Bad Leadership?
"I’ve never believed in “bad employees."
Different Is Better
"It’s very tempting to see something being done and convince yourself that you could do it a lot better."
Marketing Re: Social Media
Too many operators are focused on the media and not the social. The most effective way of communicating with Guests is at the point of experience by informed, engaging and empowered employees who share your values. Everything else is blatant advertising
Is Restaurant Marketing Broken?
A colleague asked this question in one of our forums recently and it has been haunting me ever…
It’s Not About Teamwork
Bolting on the latest 'teamwork' thinking is just ridiculously ineffective and misses the actual psychology behind the dynamics of impacting either individual performance or true team development.
Strategy & Tactics
Not understanding the difference between strategy and tactics means you'll probably get both wrong.
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.