Jeffrey Summers, Author at Restaurant Physics

QFO What can a newly opened upscale restaurant do to set itself apart in a location that contains multiple other competing restaurants

Probably nothing. Not because the market is too competitive. Not because the timing is wrong. Because differentiation is…

Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a…

The restaurant industry does not have a retention problem. It has a growth problem. The difference matters because…

Employee Engagement Is Not A Program The statement that employee engagement is “tricky to tactically execute” contains two…

Q: “I get so frustrated with myself on a weekly if not daily basis . Like how can…

An area manager tells his unit-level managers that if he ever has to physically work in their restaurants,…

Most operators would answer yes if you asked whether they are working to improve their Guest Experience. The…

First and most important: you do not define it. The Guest does. The Guest Experience is how a…

Spend time in any industry forum or blog where front-line cast members talk to each other and you…

You do not. That is the entire answer. And it is the answer most operators have never accepted…