Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Read The Hacks

Jeffrey Summers

136 posts
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TThe Physics

QFO Why do you think there is a poor employee management structure within the hospitality industry

  • byJeffrey Summers
The question assumes the problem is management technique. It is not. The problem is foundational — a set…
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TThe Physics

QFO How long after opening will a restaurant begin turning a profit

  • byJeffrey Summers
Wrong question. The right question is whether the operation was designed to produce operating profit from Guest one.…
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TThe Physics

QFO What are the benefits for restaurant owners if Guests place an order on a delivery app rather than calling in directly to the restaurant

  • byJeffrey Summers
The benefit is always less than if your brand controlled everything it touches. Using a third-party to execute…
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TThe Physics

QFO Big Menu Or Small Menu

  • byJeffrey Summers
The question is wrong. The right question is: what does this specific Guest need from this specific menu…
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TThe Physics

The Only Reason People Leave Jobs

  • byJeffrey Summers
It is not the bad boss. The bad boss is a symptom. Every reason cited for why cast…
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TThe Physics

QFO What is the first step that I should take before I build my own restaurant

  • byJeffrey Summers
Get the read you cannot get for yourself. Most operators who fail in the first year failed before…
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TThe Physics

QFO Why do hostesses at restaurants make small talk as they seat you

  • byJeffrey Summers
It is a fair question. You walk into a restaurant, the host greets you, and within fifteen seconds…
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TThe Physics

QFO What are the biggest challenges an independent restaurant faces in its first 5 years of business

  • byJeffrey Summers
The timeline is irrelevant. First year, third year, fifth year — the challenges are the same. They have…
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TThe Physics

QFO How would you define excellent customer service

  • byJeffrey Summers
The question contains the problem. The moment an operator sits down to define what excellent Guest Experience looks…
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TThe Physics

QFO What can a newly opened upscale restaurant do to set itself apart in a location that contains multiple other competing restaurants

  • byJeffrey Summers
Probably nothing. Not because the market is too competitive. Not because the timing is wrong. Because differentiation is…

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What Are You Working On?
What Is Restaurant Physics?

[Restaurant Physics] — The actual, real-world structure of the restaurant industry. Two strands. One centered on the Customer, running on [The Service Contract]. One centered on the Guest, running on [The Hospitality Contract]. Two contract forms. One physics operating under every format, every price point, every concept. Named so the operator can read it.

What Is Restaurant Physics?

Latest Thinking
  • An Open Letter To Franchisees: What You Actually Own
  • It’s the Architecture, Stupid!
  • Every Read You Own Has A Date On It
  • The Only Asset Your Competitor Cannot Buy This Afternoon
  • Differentiation Was Never For Sale
  • Demand You Create Is The Only Demand You Own
  • Build The Second Dictionary
  • Be As Unreasonable At Your Band As Guidara Was At His
  • Superstructure Versus Architecture — The Physics Of AI In Restaurants
  • The Pricing Architecture That Refuses The Discount Reflex
  • The Wine List As Guest Architecture
  • You Cannot Buy The Ceiling Back
  • The Occasion Is The Unit
  • What A Verifiable Claim Looks Like
  • What The Guest Experience Actually Is
  • What A Designed [VoG] Actually Looks Like
  • How To Read A Free Diagnostic Before You Feed It Your Restaurant
  • The Disease Physics Of Road 2 Operations
  • What Is Restaurant Physics?
  • Administered Pricing Without A Pricing Department: What Independent Operators Actually Face
  • There Is No Signal In The Noise. There Is A Sort.
  • The Tip Screen Isn’t The Problem. Your Contract Is.
  • The Buying Room
  • The 411 On Who Runs Your Operation
  • The 411 On The Salesman Conundrum
Restaurant Physics
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