Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Read The Hacks

Jeffrey Summers

136 posts
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TThe Physics

QFO What Else Can I Do But Discount

  • byJeffrey Summers
QFO: “Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the…
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FField Notes

Noodles Just Handed Every Independent Operator The Restaurant Turnaround Playbook They Refuse To Run

  • byJeffrey Summers
You read the earnings headline this morning. “Noodles & Company Declares It’s ‘Back’ After Historic Sales Quarter.” Comps…
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FField Notes

Great Hospitality Can Overcome Bad Food

  • byJeffrey Summers
The operator inside a drifting brand does not own the menu, the pricing, the recipes, or the marketing.…
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FField Notes

Influence Without Authority Five HR Moves Rewritten For The Operator

  • byJeffrey Summers
The corporate consulting industry produces an endless stream of “influence without authority” playbooks aimed at professionals who need…
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FField Notes

The Counter Isnt Merchandising Its the Contract

  • byJeffrey Summers
Issue: A recent Supermarket News piece by Richard Mitchell and a LinkedIn response to it both ask the…
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TThe Physics

Restaurant Marketing Mistakes The McDonalds Trap Killing Independents

  • byJeffrey Summers
Most restaurant marketing mistakes are not the ones you think. The worst one is invisible to the operator…
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FField Notes

Tipping Is Agency

  • byJeffrey Summers
The Standing Invitation I've spent forty-four years on the floor. In that time I have not seen a…
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TThe Physics

No Growth

  • byJeffrey Summers
No Growth Two words. That’s the whole diagnosis. Every operator I talk to has a list. Difficult managers.…
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TThe Physics

Restaurants Don’t Fail. Operators Do.

  • byJeffrey Summers
Not a revenue number. A discipline. At every level of the operation — simultaneously. The operator who didn’t…
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TThe Physics

Smaller Isn’t the Answer Either

  • byJeffrey Summers
When a restaurant isn’t producing the margin it should, the building starts to feel like the problem. Too…

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What Are You Working On?
What Is Restaurant Physics?

[Restaurant Physics] — The actual, real-world structure of the restaurant industry. Two strands. One centered on the Customer, running on [The Service Contract]. One centered on the Guest, running on [The Hospitality Contract]. Two contract forms. One physics operating under every format, every price point, every concept. Named so the operator can read it.

What Is Restaurant Physics?

Latest Thinking
  • An Open Letter To Franchisees: What You Actually Own
  • It’s the Architecture, Stupid!
  • Every Read You Own Has A Date On It
  • The Only Asset Your Competitor Cannot Buy This Afternoon
  • Differentiation Was Never For Sale
  • Demand You Create Is The Only Demand You Own
  • Build The Second Dictionary
  • Be As Unreasonable At Your Band As Guidara Was At His
  • Superstructure Versus Architecture — The Physics Of AI In Restaurants
  • The Pricing Architecture That Refuses The Discount Reflex
  • The Wine List As Guest Architecture
  • You Cannot Buy The Ceiling Back
  • The Occasion Is The Unit
  • What A Verifiable Claim Looks Like
  • What The Guest Experience Actually Is
  • What A Designed [VoG] Actually Looks Like
  • How To Read A Free Diagnostic Before You Feed It Your Restaurant
  • The Disease Physics Of Road 2 Operations
  • What Is Restaurant Physics?
  • Administered Pricing Without A Pricing Department: What Independent Operators Actually Face
  • There Is No Signal In The Noise. There Is A Sort.
  • The Tip Screen Isn’t The Problem. Your Contract Is.
  • The Buying Room
  • The 411 On Who Runs Your Operation
  • The 411 On The Salesman Conundrum
Restaurant Physics
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