Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
    • The Operator’s Knowledge Base
Read The Hacks

Jeffrey Summers

136 posts
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TThe Physics

Your Layout Is Costing You Money Every Shift

  • byJeffrey Summers
The numbers never say layout problem. They say high ticket time. Labor over budget. Team fatigue. Missed peak-hour…
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TThe Physics

Loyalty Is Not a Discount Problem

  • byJeffrey Summers
What You’re Actually Measuring When operators talk about loyalty, they almost always mean repeat visits. And when they…
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NNewsletter-Substack

The Three-Legged Stool of Unearned Authority

  • byJeffrey Summers
It never ceases to amaze me how many people post content about how to do things they’ve never…
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TThe Reads

You’re Looking Right at It. You Just Can’t See It.

  • byJeffrey Summers
In 1999, researchers at Harvard ran an experiment that changed how we understand human attention. They asked volunteers…
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TThe Physics

You Can’t Hire Better Cast. You Can Hire Better People.

  • byJeffrey Summers
A few weeks ago a colleague posted about hiring four cooks at $20 an hour. Three ghosted. One…
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FFirst Principles

[Transactional Arbitrage]: The Five Bets Underneath Most Restaurants

  • byJeffrey Summers
Five levers, five closing gaps, and the model that doesn’t depend on either. Most operators don’t know they’re…
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TThe Physics

The Casual Full-Service Problem Isn’t the Food

  • byJeffrey Summers
Walk into any casual full-service chain and count the friction points before you’ve ordered your first drink. The…
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NNewsletter-Substack

The Conversation About AI and Leadership Is the Same One I’ve Been Having About Road 1 and Road 2 For Decades

  • byJeffrey Summers
For decades, the AI and leadership conversation has been framed as human vs. machine. Which tasks will AI…
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TThe Physics

Why Your Leadership Training Is Not Working

  • byJeffrey Summers
Plato argued he needed fifty years to develop a good leader. Most restaurant operations give it three days…
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TThe Reads

Your Current Business Design Will Eventually Fail — That Is Not A Prediction, It Is A Guarantee

  • byJeffrey Summers
Three Harvard Business School professors wrote something in 1996 that most operators have never heard and need to…

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What Are You Working On?
What Is Restaurant Physics?

[Restaurant Physics] — The actual, real-world structure of the restaurant industry. Two strands. One centered on the Customer, running on [The Service Contract]. One centered on the Guest, running on [The Hospitality Contract]. Two contract forms. One physics operating under every format, every price point, every concept. Named so the operator can read it.

What Is Restaurant Physics?

Latest Thinking
  • An Open Letter To Franchisees: What You Actually Own
  • It’s the Architecture, Stupid!
  • Every Read You Own Has A Date On It
  • The Only Asset Your Competitor Cannot Buy This Afternoon
  • Differentiation Was Never For Sale
  • Demand You Create Is The Only Demand You Own
  • Build The Second Dictionary
  • Be As Unreasonable At Your Band As Guidara Was At His
  • Superstructure Versus Architecture — The Physics Of AI In Restaurants
  • The Pricing Architecture That Refuses The Discount Reflex
  • The Wine List As Guest Architecture
  • You Cannot Buy The Ceiling Back
  • The Occasion Is The Unit
  • What A Verifiable Claim Looks Like
  • What The Guest Experience Actually Is
  • What A Designed [VoG] Actually Looks Like
  • How To Read A Free Diagnostic Before You Feed It Your Restaurant
  • The Disease Physics Of Road 2 Operations
  • What Is Restaurant Physics?
  • Administered Pricing Without A Pricing Department: What Independent Operators Actually Face
  • There Is No Signal In The Noise. There Is A Sort.
  • The Tip Screen Isn’t The Problem. Your Contract Is.
  • The Buying Room
  • The 411 On Who Runs Your Operation
  • The 411 On The Salesman Conundrum
Restaurant Physics
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