Notes On Loyalty Programs
Loyalty is probably the most abused word in the marketing lexicon and is usually defined using a retail…
“How Do You Build Volume?”
An age old question in Hospitality is still, "How do you build volume?"
Driving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be
successful long term.
QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?