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Restaurant Physics
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guest experience

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FFirst Principles

About The Guest

  • byJeffrey Summers
First off, you have to understand what goes in/on/around your business from the guest’s perspective is how the Guest Experience (Gx) is defined, not yours.
What Are You Working On?
What Is Restaurant Physics?

[Restaurant Physics] — The actual, real-world structure of the restaurant industry. Two strands. One centered on the Customer, running on [The Service Contract]. One centered on the Guest, running on [The Hospitality Contract]. Two contract forms. One physics operating under every format, every price point, every concept. Named so the operator can read it.

What Is Restaurant Physics?

Latest Thinking
  • What Is Restaurant Physics?
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  • No Growth
  • “Restaurants Don’t Fail. Operators Do.”
  • Smaller Isn’t the Answer Either
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  • Relational Hospitality
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Restaurant Physics
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