The Counter Isnt Merchandising Its the Contract
Issue: A recent Supermarket News piece by Richard Mitchell and a LinkedIn response to it both ask the…
Restaurant Marketing Mistakes The McDonalds Trap Killing Independents
Most restaurant marketing mistakes are not the ones you think. The worst one is invisible to the operator…
Noodles Just Handed Every Independent Operator The Restaurant Turnaround Playbook They Refuse To Run
You read the earnings headline this morning. “Noodles & Company Declares It’s ‘Back’ After Historic Sales Quarter.” Comps…
Independent Restaurant Operators Are About to Use AI to Perfect a Restaurant Built for the Past
Most operators will use AI to optimize a restaurant designed for a world that no longer exists. The…
Restaurant Operational Philosophy Why 90% of AI Rollouts Quietly Fail
Gallup measured the effect. They did not name the cause. The missing variable is operational philosophy — and…
Tipping Is Agency
The Standing Invitation I've spent forty-four years on the floor. In that time I have not seen a…