Restaurant Marketing Mistakes The McDonalds Trap Killing Independents
Most restaurant marketing mistakes are not the ones you think. The worst one is invisible to the operator…
The Counter Isnt Merchandising Its the Contract
Issue: A recent Supermarket News piece by Richard Mitchell and a LinkedIn response to it both ask the…
Influence Without Authority Five HR Moves Rewritten For The Operator
The corporate consulting industry produces an endless stream of “influence without authority” playbooks aimed at professionals who need…
Great Hospitality Can Overcome Bad Food
The operator inside a drifting brand does not own the menu, the pricing, the recipes, or the marketing.…
Tipping Is Agency
The Standing Invitation I've spent forty-four years on the floor. In that time I have not seen a…
No Growth
No Growth Two words. That’s the whole diagnosis. Every operator I talk to has a list. Difficult managers.…
Restaurants Don’t Fail. Operators Do.
Not a revenue number. A discipline. At every level of the operation — simultaneously. The operator who didn’t…
Smaller Isn’t the Answer Either
When a restaurant isn’t producing the margin it should, the building starts to feel like the problem. Too…
Your Layout Is Costing You Money Every Shift
The numbers never say layout problem. They say high ticket time. Labor over budget. Team fatigue. Missed peak-hour…
Loyalty Is Not a Discount Problem
What You’re Actually Measuring When operators talk about loyalty, they almost always mean repeat visits. And when they…