Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
Restaurant Physics
  • What Is Restaurant Physics?
  • The JS Network
    • JS.com
    • Hacksterism
    • The Operator’s Workshop
Read The Hacks

Browsing Category

Field Notes

19 posts

Applied cases and reader-question pieces. The 411 series (industry issues dismantled at operator-scale), QFO (Questions From Operators), and reader-driven cases where the physics gets applied to a specific problem an operator brought to the desk. The physics running in the field, not the physics at the whiteboard.

Read More
FField Notes

Independent Restaurant Operators Are About to Use AI to Perfect a Restaurant Built for the Past

  • byJeffrey Summers
Most operators will use AI to optimize a restaurant designed for a world that no longer exists. The…
Read More
FField Notes

Restaurant Operational Philosophy Why 90% of AI Rollouts Quietly Fail

  • byJeffrey Summers
Gallup measured the effect. They did not name the cause. The missing variable is operational philosophy — and…
Read More
FField Notes

Tipping Is Agency

  • byJeffrey Summers
The Standing Invitation I've spent forty-four years on the floor. In that time I have not seen a…
Read More
FField Notes

How would you define excellent customer service?

  • byJeffrey Summers
I don’t. The Guest does. Or the Customer does. That’s the entire point. YOU don’t define how well…
Read More
FField Notes

QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?

  • byJeffrey Summers
The timeline is irrelevant. But the list of challenges is the same as it’s always been...
Read More
FField Notes

Questions From Operators: Employee Engagement

  • byJeffrey Summers
Q: How true is this statement? “Employee Engagement is something all organizations need, but it is tricky to…
Read More
FField Notes

Questions From Operators: Social Media

  • byJeffrey Summers
Q: Shouldn’t you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a…
Read More
FField Notes

Questions From Operators: Making People Care

  • byJeffrey Summers
Q: "What can you do to make people care about delivering best service?"
Read More
FField Notes

QFO: What Else Can I Do But Discount?

  • byJeffrey Summers
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?

Posts pagination

Previous 1 2
What Are You Working On?
What Is Restaurant Physics?

[Restaurant Physics] — The actual, real-world structure of the restaurant industry. Two strands. One centered on the Customer, running on [The Service Contract]. One centered on the Guest, running on [The Hospitality Contract]. Two contract forms. One physics operating under every format, every price point, every concept. Named so the operator can read it.

What Is Restaurant Physics?

Latest Thinking
  • What Is Restaurant Physics?
  • Administered Pricing Without A Pricing Department: What Independent Operators Actually Face
  • There Is No Signal In The Noise. There Is A Sort.
  • The Tip Screen Isn’t The Problem. Your Contract Is.
  • The Buying Room
  • The 411 On Who Runs Your Operation
  • The 411 On The Salesman Conundrum
  • Why You Can’t See The Decline You’re Already In
  • Noodles Just Handed Every Independent Operator The Restaurant Turnaround Playbook They Refuse To Run
  • Restaurant Marketing Mistakes The McDonalds Trap Killing Independents
  • The Counter Isnt Merchandising Its the Contract
  • Influence Without Authority Five HR Moves Rewritten For The Operator
  • Great Hospitality Can Overcome Bad Food
  • The Restaurant Helix Why 90 of Operators Quietly Fail
  • Restaurant Operational Philosophy Why 90% of AI Rollouts Quietly Fail
  • Independent Restaurant Operators Are About to Use AI to Perfect a Restaurant Built for the Past
  • Tipping Is Agency
  • The Pattern Is the Same Everywhere
  • No Growth
  • “Restaurants Don’t Fail. Operators Do.”
  • Smaller Isn’t the Answer Either
  • Your Layout Is Costing You Money Every Shift
  • Loyalty Is Not a Discount Problem
  • Relational Hospitality
  • The Phone Isn’t the Problem
Restaurant Physics
© 2004-2026 Summers Hospitality Group LLC.
All rights reserved. | Legal