An Open Letter To Franchisees: What You Actually Own
Part 3 of three. The first two letters read out what a franchisor and an operator each chose. This one is the architecture underneath both: what a franchisee actually owns, what he only rents, and how to design an operation...
It’s the Architecture, Stupid!
Three of the largest restaurant operators in America spent nine years and billions answering one break, every decision was correct, and all three operations are worse off — because a transactional architecture only stocks one class of answer.
Demand You Create Is The Only Demand You Own
Every operation runs on demand that came from somewhere, and there are only two places it can come from. It was produced outside the building by a trend, a location, a price, or a moment, and the operation is capturing...
Be As Unreasonable At Your Band As Guidara Was At His
Guidara stated the principle. My framework adopts and extends it. You do not stop engineering the magic. You engineer it inside your own brand architecture. Here is the composition physics that makes it executable at any band.
