What A Verifiable Claim Looks Like
A handful of decisions each year are large enough to rest on premises that come from outside the operation. Most operators have no standard for accepting an outside claim. Not a low standard — no standard. This piece specifies one....
The Disease Physics Of Road 2 Operations
For 44 years I have watched the same disease progression run against Road 2 operators inside the industry environment. It is not luck. It is not "market conditions." It is physics. An eight-term family names the disease from origin site...

