Differentiation Was Never For Sale
Everyone orders off the same truck, runs the same handful of platforms, and hires from the same pool. Differentiation was never on the input side, which makes deliberate ordinariness a discipline rather than a concession.
Demand You Create Is The Only Demand You Own
Every operation runs on demand that came from somewhere, and there are only two places it can come from. It was produced outside the building by a trend, a location, a price, or a moment, and the operation is capturing...
