Demand You Create Is The Only Demand You Own
Every operation runs on demand that came from somewhere, and there are only two places it can come from. It was produced outside the building by a trend, a location, a price, or a moment, and the operation is capturing it. Or it was produced inside the building by something the operation does that nobody else can do, and the operation owns it. The first kind has a date on it that the operator did not set and cannot move. The second kind compounds, because what produced it this period is still in the building next period, doing it again. Nearly every question an operator treats as strategy is downstream of which kind he has.