The “Experience As Business” Approach: Howard Behar’s ” People First” Master Class

Operators often scoff at the idea that the product of Hospitality businesses is a “social product” inasmuch as it’s not about the food and eating or the bed and sleeping.

Operators often scoff at the idea that the product of Hospitality businesses is a “social product” inasmuch as it’s not about the food and eating or the bed and sleeping. It’s about the event in the day-to-day lives of each and every Guest that they have chosen to share with you. And your experience either adds to or subtracts from their daily lives. What a powerful understanding of how business impacts the lives of each Guest.

Below is a partial interview of Howard Behar who was a highly influential Starbucks executive from back in the day. In this snippet, he talks about the foundation needed to build and grow a people-first business. It’s brilliant.

 

0 Shares:
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like
Read More

What Is The Guest Experience?

First off, you have to understand what goes in/on/around your business from the guest’s perspective is how the Guest Experience (GuestX) is defined, not yours. And from the guest’s point of view (POV) an exceptional guest experience holds meaningfully differentiated value.